STRATEGIES

It all started with bees. When my backyard honey didn’t sell, I redesigned the label, rewrote the story, and unknowingly ran my first brand refresh. That spark led to an MBA and a pivot into marketing.

I started my post-MBA career at Clorox, first in sales analytics, then in brand management — where I led cross-functional teams, managed P&Ls, and launched national campaigns — including Clorox Wipes during COVID, the brand’s first compostable wipe, and Kingsford’s challenger strategy on Reddit. At The Washington Post, I overhauled the subscription go-to-market strategy during the election cycle, driving acquisition and retention with a new messaging framework.

Today, I run Darling Strategies — a brand and growth consultancy. I partner with companies like Brita, Burt’s Bees, Fresh Step, and Lata Shop to build brands, unlock growth, and turn ideas into impact.

MY JOURNEY

From backyard honey to household names, I bring the structured discipline of classical brand management — paired with the scrappy, test-and-learn mindset of a founder. My career spans brand, retail dynamics, performance marketing, DTC, and subscriptions, giving me a cross-functional view and a full-funnel lens — from insight to positioning, pricing to go-to-market, acquisition to retention.

I’m a growth generalist with a systems mindset. I’ve scaled legacy brands and built challenger ones, always balancing brand love with business results. I’m as comfortable digging into data as I am trusting a strong consumer gut. Across it all, I bring the same mindset I had with that first jar of honey: stay curious, turn insight into action, and find the lever that unlocks growth.