MY WORK
From Backyard Honey to Billion-Dollar Brands — I Build What Sticks.
Keep scrolling to see how sharp strategy turns into real growth.
Clorox Compostable Wipes Launch & eCommerce Expansion
Recipe Hub: Turning Curiosity Into Consumption
Kingsford Pellet's Challenger Playbook Launch
Elections Subscription Strategy: Segmentation, Messaging, and Full-Funnel Growth
Scaling a Premium Tinned Fish Brand's Growth & Subscription Strategy
Clorox Scentiva Viral TikTok Challenge
Brita’s Color Portfolio Strategy
Redesigning Clorox2 to Overcome the “Bleach” Barrier
Scentiva Repositioning & Packaging Relaunch
Clorox 2020 “Back-to-School” Campaign
