MY WORK
From Backyard Honey to Billion-Dollar Brands — I Build What Sticks.
Keep scrolling to see how sharp strategy turns into real growth.
Lata Shop’s Brand & Subscription Strategy
Clorox Scentiva Viral TikTok Challenge
Kingsford Pellet's Challenger Playbook Launch
Elections Subscription Strategy: Segmentation, Messaging, and Full-Funnel Growth
Brita’s Color Portfolio Strategy
Clorox Compostable Wipes Launch & eCommerce Expansion
Scentiva Repositioning & Packaging Relaunch
