MY WORK
From Backyard Honey to Billion-Dollar Brands — I Build What Sticks.
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Clorox Compostable Wipes Launch & eCommerce Expansion
Kingsford Pellet's Challenger Playbook Launch
Clorox Scentiva Viral TikTok Challenge
Lata Shop’s Brand & Subscription Strategy
Elections Subscription Strategy: Segmentation, Messaging, and Full-Funnel Growth
Brita’s Color Portfolio Strategy
Redesigning Clorox2 to Overcome the “Bleach” Barrier
Scentiva Repositioning & Packaging Relaunch
Clorox 2020 “Back-to-School” Campaign
