Focused, 5-day sprints that de-risk big decisions before you commit the budget. You receive a written assessment and Loom walkthrough that surfaces risk, clarifies tradeoffs, and recommendations.

Starts at $2,500.

Offerings:

• Leaky Bucket Forensics

  A focused diagnosis of where growth is leaking across your funnel and channels—often unnoticed. I identify where you’re spending more for the same results, what will get more expensive if left unchecked, and prioritize fixes that stop the bleed before you scale it. 

• The AI Mirror

  A snapshot of how AI tools (like ChatGPT) currently understand, describe and recommend your brand. I surface gaps, confusion, or misalignment and show how to sharpen your story so AI reflects the brand you’re actually building, before competitors. (Evaluated through brand, need-state & messaging lens, not technical SEO.)

• Make your GTM Launch Count

  A pressure test of your launch setup across messaging, creative, channels, and sequencing before budget goes live. You get a clear go / no-go read, plus specific watchouts and recommendations to improve performance while changes are still cheap.

• “Is this Normal?” Signals & Benchmark Guide

  A clear assessment of your performance metrics to separate real issues from normal variation for your stage, category, and channel mix. You leave knowing what actually needs action, what can wait, and where to focus without chasing noise.

Custom 4–6 week engagements tailored to your challenge. I lead strategy development, with execution on a project-by-project basis.

Offerings:

• Make Your Channels Sing As One

  You're running paid, organic, retail, and affiliate but they're not reinforcing each other and they're competing for the same customer. I build a system where each channel makes the others stronger, so your growth compounds. Now, retail drives DTC trials, influencer content fuels paid and SEO, and growth actually stacks.

• Keep / Fix / Kill

  Growth is inconsistent and you're not sure what's actually driving it. I diagnose what's leaking, what's underperforming, and what deserves more investment—then give you a 90–180 day roadmap so you kill inefficient spend/channels and start scaling what works.

• Annual Brand & Marketing Planning

  I apply my planning framework to translate last year’s performance into an annual plan grounded in how consumers actually discover, evaluate, and buy today. The result is clarity on what’s driving demand, where growth is fragile, and which assumptions are safe to scale. Founders use this plan to make faster decisions, align their team without constant re-litigation, allocate time and budget with confidence, and avoid over-investing in channels or tactics that won’t hold up as conditions change.

• Keep the Customers You Spend So Much to Acquire

  You're acquiring customers but they're not sticking, or your subscription model isn't driving real LTV. I design a retention or monetization strategy built around how your customers actually behave—so you keep more of who you acquire without relying on discounts.

Additional Projects Examples:

• Innovation & Pipeline Strategy

• Go-to-Market Strategy

• Customer Journey Diagnostic & Friction Mapping

Strategic leadership from someone who's navigated this stage before and owns outcomes without the cost of a full-time hire.

Offerings:

• Fractional Head of Marketing
  I step in to set direction, own priorities, and lead execution with your team and agencies. Growth becomes scalable and predictable, marketing spend drives measurable results, and your team focuses on what moves the business.
  Retainer-based · 3 month minimum · 1–4 days per week · Includes direct team & agency management

• Strategic Advisory Retainer
  Strategic guidance for founders who need an experienced thought partner on growth, brand, and resource decisions while your team owns execution. You make faster, more confident decisions and avoid expensive mistakes.
  Retainer-based · Weekly or biweekly working sessions · 3-month minimum · No direct team or agency management

​​Focused working sessions to align on direction and define clear next steps.

60–90 minutes · Founder or leadership level

Offerings

• Pulse Period Design

  Turn your biggest sales moment into a revenue driver that doesn't rely on discounts. Design lead-in, peak, and follow-through to maximize full-funnel conversion, basket size and retention.

• Creative & Shelf Reality Check

  Assess whether your ads, PDPs, and packaging are helping you stand out, support your pricing, and convert — online and at shelf. Using a proven framework, we identify what’s working, what’s holding growth back, and what to fix first.

Other workshops available upon request.