SIGNATURE OFFER
The CPG Consumer Loop Reset
A 90-day growth engagement for $8–30M CPG brands with a strong digital growth engine in retail and/or DTC and revenue still isn't keeping pace with the momentum you've built.
The right answer isn’t always “more” ad spend, channels, headcount or agencies.
This is for you if:
Your agencies are reporting green marketing metrics but revenue still isn't where it should be and nobody can explain the gap
CAC keeps rising and the default answer is always more spend, more channels, or a new agency
The same playbooks that used to work are delivering less and you can't pinpoint why
First-time buyers aren't coming back and you're not sure if it's the product, the price, or something else entirely
You need someone to connect the dots across every channel, agency, and growth decision
You've never seen your consumer journey mapped the way consumers actually move through it
AFTER 90 DAYS
Here’s What’s Different.
More revenue is unlocked from demand you've already paid to generate.
Quick wins actioned in the first 30 days. Early conversion and retention signals moving before the engagement ends. More revenue captured from existing traffic, followers and awareness without increasing acquisition spend.
You finally see your consumer the way she actually moves, not how you assumed she did.
Every channel audited, every touchpoint mapped, every stakeholder interviewed. The assumptions baked into your strategy get tested against real behavior. Every channel investment, creative brief and agency direction is now grounded in how consumers actually move, not funnels that were never validated.
Monday morning means one scorecard, one direction, one shared definition of winning.
Every agency accountable to the same outcomes, not their own channel metric, with one unified scorecard. Agency spend stops fragmenting across disconnected metrics and starts compounding toward shared revenue outcomes. You stop being the only person who can see the full picture.
Your post-purchase journey is built around which first purchase sets a customer up to come back.
The growth consumer (the one most likely to convert, repeat purchase and refer) is identified and segmented from entry point. Every channel, message and offer is designed around reaching that person specifically. CAC becomes more defensible because spend is no longer split equally between your highest LTV customer and someone who will never return.
Acquisition spend stops chasing whoever shows up and starts going after whoever's actually worth it.
A sequenced 30/60/90 day roadmap built around where demand is actually leaking, not guesswork. Every team and agency resource knows what they own. Each initiative builds on the last. Growth compounds instead of resets every month.
You stop spinning on which lever to pull because the sequence is clear.
The product that predicts repeat purchase is identified. The post-purchase sequence is designed around that insight instead of a generic welcome flow. First-to-second order conversion improves. Repeat revenue stops being accidental and starts being designed for.
The 90-Day Timeline
PHASE 1 · 4 WEEKS
Audit + Diagnose
Map how consumers actually move across every channel and touchpoint — paid, organic, email, retail, Amazon. Surface where demand is leaking, where orientation is missing, and where channels are misaligned. Stakeholder interviews with your founder, marketing lead, agencies, and customer service team surface what no dashboard ever flags.
YOU RECEIVE→ The Current Loop Map
→ Demand Leak & Growth Gap Report
→ Quick wins the team can action immediatelyPHASE 2 · 4 WEEKS
Design
Build the intentional Consumer Loop — every channel with a defined role, every stage oriented so demand flows from discovery to conversion to retention. Segmentation architecture so the right message reaches the right consumer at the right moment. A unified growth scorecard so every agency and team member is accountable to the same outcomes.
YOU RECEIVE→ The Designed Consumer Loop
→ The Consumer Loop Playbook
→ The Unified Growth ScorecardPHASE 3 · 4 WEEKS
Activate + Handoff
Build the sequenced implementation roadmap — what to build first, second, and third based on where the biggest leaks are. Embed with your team and agencies to make it real, not just documented. Live working session with your full team and agencies so everyone is aligned, accountable, and already executing before I leave.
YOU RECEIVE→ The Implementation Roadmap
→ Resource & Scope Summary
→ Team & Agency Alignment SessionOther Ways to Work Together
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For brands that have done the foundational work and need a senior strategic partner on retainer — to pressure-test decisions, keep agencies accountable, and make sure growth keeps compounding after the engagement ends.
Retainer-based · 3 month minimum
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Strategic, embedded leadership from someone who's navigated this stage before and owns outcomes without the cost of a full-time hire.
Growth becomes scalable and predictable, marketing spend drives measurable results, and your team focuses on what moves the business.
Includes agency management, direct reports, and P&L-level decisions.
Retainer-based · 3 month minimum -
A focused 60-minute session to workshop a specific decision, campaign, positioning question, or challenge. You leave with a clear next step and the reasoning behind it, not just a conversation.
Great for founders who need a strategic gut check before committing budget.