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The CPG Consumer Loop Reset
Your marketing metrics look good. Your revenue doesn't match. The CPG Consumer Loop Reset finds the gap and fixes it with your team in 90 days.
Sound Familiar?
Your agencies are reporting green marketing metrics but revenue still isn't where it should be and nobody can explain the gap.
You've tried more spend, a new agency, a new channel. Each one helped a little. Nothing compounded.
The influencer push, the Prime Day playbook, the paid strategy that worked 12 months ago — all returning less. You can’t figure out why.
First-time buyers aren't coming back and you're not sure what is happening between the 1st and 2nd purchase.
You're in every agency call, every budget decision, every campaign review because if you're not there, nobody is connecting it to revenue.
You have a revenue target and no clear path to get there.
AFTER 90 DAYS
From demand that doesn't convert to revenue that finally keeps pace
When the consumer journey is built on what's actually true — not assumed — every dollar, every strategy and every launch works harder. Here's what that looks like specifically.
Organic demand gets captured so revenue grows without increasing acquisition spend
Every moment of earned consumer interest has a designed path to convert it. The spike doesn't disappear. It converts into customers, repeat buyers and advocates. Earned demand stops being a one-time event and starts compounding into revenue.
Paid spend stops leaking so every dollar you spend actually shows up in revenue.
Every ad, every campaign, every dollar going out is driving traffic into a journey designed to convert it. The same budget captures more revenue because the gap between the click and the purchase is closed. You stop paying to generate demand for someone else to capture.
Every agency is accountable to revenue so you stop paying for activity that doesn't compound.
One scorecard. One direction. You stop paying agencies to optimize for metrics that don't move revenue. Agency spend stops fragmenting across ROAS, open rates and reach — and starts compounding toward the outcome that actually matters. The full picture stops running through you.
Customers come back so CAC becomes defensible and margins stop compressing.
The growth consumer — most likely to convert, come back and refer — is identified and segmented from entry point. You stop paying to acquire customers who will never come back. CAC becomes more defensible. Margins stop compressing from the wrong acquisition mix.
Acquisition spend goes after the right consumer so every dollar compounds instead of resets.
A sequenced 30/60/90 roadmap built around where demand is actually leaking. Every team and agency resource knows what they own. Each dollar and each initiative compounds toward the next revenue unlock instead of resetting. Growth becomes a system, not a monthly scramble.
You stop spinning so you can make one confident bet instead of hedging across everything.
The post-purchase experience is built around orienting first time buyers, giving them a clear next step and a reason to return. At CPG margins, a customer who doesn't come back is a customer you acquired at a loss. A designed post-purchase journey changes that math: more of your acquisition spend becomes profitable because more customers return.
The 90-Day Timeline
PHASE 1 · 4 WEEKS
Audit + Diagnose
Map how consumers actually move across every channel and touchpoint — paid, organic, email, retail, Amazon. Surface where demand is leaking, where orientation is missing, and where channels are misaligned. Stakeholder interviews with your founder, marketing lead, agencies, and customer service team surface what no dashboard ever flags.
WHAT WE ACCOMPLISH→ Pinpoint where and why revenue is leaking
→ Understanding of how your consumers move through your brand touchpoints
→ Quick wins the team can action immediately and clear direction on what to fix nextPHASE 2 · 4 WEEKS
Design
Build the intentional Consumer Loop — every channel with a defined role, every stage oriented so demand flows from discovery to conversion to retention. Segmentation architecture so the right message reaches the right consumer at the right moment. A unified growth scorecard so every agency and team member is accountable to the same outcomes.
WHAT WE ACCOMPLISH→ Every channel has a defined role
→ Every agency is accountable to the same scorecard
→ The right consumer is being reached at the right momentPHASE 3 · 4 WEEKS
Activate + Handoff
Build the sequenced implementation roadmap — what to build first, second, and third based on where the biggest leaks are. Embed with your team and agencies to make it real, not just documented. Live working session with your full team and agencies so everyone is aligned, accountable, and already executing before I leave.
WHAT WE ACCOMPLISH → Your Team and agencies are already executing with clear direction
→ You leave with a sequenced roadmap, clear ownership and a system already in motion
Other Ways to Work Together
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For brands that have done the foundational work and need a senior strategic partner on retainer — to pressure-test decisions, keep agencies accountable, and make sure growth keeps compounding after the engagement ends.
Retainer-based · 3 month minimum
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Strategic, embedded leadership from someone who's navigated this stage before and owns outcomes without the cost of a full-time hire.
Growth becomes scalable and predictable, marketing spend drives measurable results, and your team focuses on what moves the business.
Includes agency management, direct reports, and P&L-level decisions.
Retainer-based · 3 month minimum -
A focused 60-minute session to workshop a specific decision, campaign, positioning question, or challenge. You leave with a clear next step and the reasoning behind it, not just a conversation.
Great for founders who need a strategic gut check before committing budget.