And most brands aren’t ready for it.

I follow the same advice I give founders: Repurpose your content. Watch your analytics like a hawk. This morning I checked my website analytics and saw something new: a referral hit from ChatGPT.

No, ChatGPT didn’t magically “discover” my site. Someone asked it a question, it used my content in its answer, and the user clicked the source link pointing back to me.

That’s where marketing is headed: AI Search Optimization (AEO).