Each week, you'll get strategic frameworks to help you prioritize, understand what's driving growth, amplify channels without cannibalization and build the strategic judgment to navigate tradeoffs. All insights are drawn from my experience in big CPG, DTC, & performance marketing—applied across retail, Amazon, DTC, subscriptions, lifecycle and P&L management.

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What you’ll receive:

• Actionable strategic insights you can apply immediately

• A lens rooted in consumer behavior and revenue impact

• Prioritization frameworks that sharpen your judgment and decision-making

• Modern growth systems + real case examples from my client work