I build the end-to-end growth system your brand is missing — the positioning, messaging, channel priorities, and operating structure that turn scattered activity into consistent revenue. No guesswork. No disconnected tactics. A disciplined system built to scale, and built so your team (and agencies) can actually run it.

Emerging and scaling consumer brands — typically $1M–$40M+ in revenue — that have real products, real traction, and real growth goals but lack a senior marketing leader or a unified system. Most have retail or omnichannel distribution, a repeat-purchase model (DTC, Amazon, subscriptions), and a team or agencies that are doing “a lot,” but not necessarily in the right order.

If you have ambition, momentum, and gaps — we’re a fit. If you’re trying to grow but don’t have clear positioning, focus, or a repeatable marketing system, we’re a fit.

You’re not a fit if you want execution-only, vanity marketing, or a silver bullet. My work is for teams who want clarity, direction, accountability, and a growth engine they can run long after I’m gone.

No. I’m a solo consultant — which means you get senior-level strategy without agency overhead, layers, or markup. Fractional retainers and project work are direct, efficient, and built around what actually drives growth, not what fills an agency’s timesheets.

Yes. I can lead and manage your existing agencies to make sure their work ladders up to the strategy — and hold them accountable when it doesn’t. If you need new partners, I can help you define the roles you actually need, vet candidates, and bring on the right agencies or contractors without the usual guesswork.

I handle the execution that requires senior judgment — not the execution that belongs with specialists.

Here’s what that means in practice:

I do:
• Build your positioning, messaging, offers, and channel strategy
• Write or refine key strategic copy (landing pages, hero messaging, briefs)
• Create growth plans, funnels, pulse calendars, and sequencing
• Oversee and direct ads, email, social, Amazon, retail, and lifecycle
• Run point with agencies and contractors so the work is aligned
• Fix leaks, simplify complexity, and make the system actually function

I don’t:
• Sit inside Ads Manager all day
• Produce daily content or run your TikTok
• Build every email flow or design creative assets
• Do the tactical “hands” work of a full in-house team

Think of me as your Head of Marketing who also rolls up her sleeves when it matters — just not as your full tactical department.
My execution is the high-leverage work that moves the business forward. The task-level execution gets done by the right people (in-house or outsourced), and I make sure it’s done well.

Short answer: No — and you wouldn’t want that. Modern marketing is too specialized for one person to do every executional task. Paid media, lifecycle, content, SEO, Amazon, retail, analytics… those are distinct roles, not one job description.

My role is to run the marketing function, not be the entire function.
I set the strategy, define priorities, sequence the work, and make sure the right specialists (in-house or outsourced) are executing against a unified plan.

Where senior-level execution is required, I do it.
Positioning, messaging, offer design, funnel architecture, growth planning, key landing page copy, channel strategy, agency direction — that’s the type of execution I personally handle.

Where tactical, high-volume execution is required, I oversee it — I don’t replace the doers.
If you need someone inside Ads Manager daily, someone posting content five days a week, someone building every email flow, or someone operating Amazon/retail end-to-end — that’s a team or an agency, not one fractional leader.

If you’re looking for one person to simultaneously be your strategist, ads manager, content creator, analyst, Amazon operator, lifecycle marketer, PR rep, and creative team — that unicorn doesn’t exist.
What does exist is a senior leader who makes all of those pieces actually work together. That’s my role.

No. But I’ll tell you if social is the right lever and what it needs to achieve. Then I’ll make sure whoever runs it isn’t just posting food pics and praying for virality.

Fractional leadership is a retainer. Strategic projects are scoped by problem. Quick-win audits are fixed price.

I don’t do commission or revenue-share because my work isn’t channel-specific — it’s the strategy and operating system that makes everything work. Commission models create misaligned incentives and force the focus onto one tactic (“make ads work”) instead of the structural fixes that actually move revenue: sharper positioning, better offers, cleaner funnels, stronger cross-channel alignment. You’re not hiring me to chase short-term wins; you’re hiring me to build the engine that produces them. Consistent, predictable pricing keeps the incentives aligned and the work focused on what actually drives growth.

Clarity is immediate. Focus is immediate. Revenue impact depends on your baseline, but most brands see momentum shifting within weeks because we stop doing 14 things and start doing 3 that work.

I’ve built and run growth systems across both sides of the industry: big CPG with real P&L pressure, and fast-moving DTC brands where every decision shows up in the dashboard the next morning. I know how to diagnose what’s actually slowing growth, sequence the right levers, and turn scattered activity into a system your team can run.

Founders hire me because I bring senior judgment without the bloat — clear positioning, sharper offers, channel focus, and the operating discipline that agencies and junior teams can’t provide. I don’t sell tactics. I build the engine that makes them work.

AI can give you information. It can’t give you judgment. It can’t tell you which lever actually matters for your business, in your category, with your margins, retailer mix, team gaps, or pricing realities.

I translate all the noise — AI-generated or otherwise — into a clear, focused, sequenced plan your team can actually execute. AI can list 27 tactics. I tell you the 3 that will move revenue, in what order, and what to stop doing entirely.

If AI could replace strategic leadership, every brand would already be scaling. They’re not. That’s the gap I solve.

Book a call. Most founders think they have an execution problem — it’s almost always a strategy, focus & prioritization, or structure problem. We’ll figure it out quickly.