You're an $8-30M CPG brand where digital is your primary growth engine. Agencies are executing. Metrics look fine. But revenue isn't keeping pace and nobody can explain why. If that's where you are, there's untapped revenue sitting in your existing traffic, followers and awareness. That's what we go find.

You're NOT a fit if you need pure execution, are pre-revenue, or your core challenge is retail buyer relationships rather than your digital consumer journey.

I map how consumers actually move through your brand, find where demand is leaking before it converts, and design the intentional system that captures it. Then I get your team and agencies executing it before I leave.

The result: more revenue from demand you've already paid to generate without defaulting to “more” spend, channels, headcount or agencies.

Six things you don't have right now:

1. The real map of how your consumers actually move

2. Quick wins your team can implement now with a clear conversion ROI

3. A designed Consumer Loop where every channel has a clear role

4. A unified business scorecard for your team and agencies

5. A sequenced roadmap telling your team and agencies exactly what to build first.

6. An aligned direction that will unlock your next stage of revenue growth

Quick wins move within weeks. The full compounding effect takes 6-12 months. Within 90 days you'll know exactly where demand is leaking, have a system capturing it, and see early signals it's working. That's a very different place than where most brands are when they come to me.

Agencies are hired to optimize their channel and they do. Paid optimizes for ROAS. Email for open rates. Nobody is connecting what they're each doing into one system with a shared definition of what winning looks like. That's the job nobody in your current setup is doing. When that gap closes, agency spend stops fragmenting and starts compounding toward the same outcome.

This engagement ends at the starting line of execution, not at a presentation. I embed with your team during Phase 3 — in agency calls, working sessions, real-time redirects. By the time I leave, your team is already executing. You don't get a deck. You get a system already running.

That's where the framework is most valuable. Retail and DTC channels that aren't designed to work together is one of the most expensive leaks at your stage. Designed correctly, retail becomes a customer acquisition engine that feeds your digital ecosystem instead of a dead end.

Tier 2 of the engagement is built specifically for brands with meaningful retail presence.

A kickoff, stakeholder interviews, and two working sessions. Beyond that I work directly with your marketing lead and agencies. The point of the Consumer Loop is that by the end, growth stops running through you — and you get your time back.

AI can give you information. It can't give you judgment. It can't tell you which lever actually matters for your brand, your category, your margins, your agencies, and your specific growth stage.

I translate the noise into a clear, sequenced plan your team can execute and I stay until it's working.

AI can list 27 tactics. I tell you the 3 that will move revenue and what to stop doing entirely.

Book a call. Most founders think they have a channel or execution problem, but it’s almost always a strategy, focus & prioritization, or structure problem. We'll figure it out in 30 minutes.

Not ready to book a call yet?

Start here. I built a free guide and assessment to answer “Is your consumer journey leaking revenue?” that walks through the 7 signs your CPG brand is losing revenue it already earned. Read it and you'll know whether this is your problem.

[Download the guide →]