ChatGPT Is Recommending Your Competitors (Not You)
Go to ChatGPT right now. Type in the problem your product solves. (Example: "What's the best high-protein pasta for meal prep?" or "Best pasta alternatives for someone trying to build muscle?")
Are you in the top 3 brands it recommends? If not, find out how challenger brands can win in AEO.
CPG founders: AI is Your New Category Maker
And most brands aren’t ready for it.
I follow the same advice I give founders: Repurpose your content. Watch your analytics like a hawk. This morning I checked my website analytics and saw something new: a referral hit from ChatGPT.
No, ChatGPT didn’t magically “discover” my site. Someone asked it a question, it used my content in its answer, and the user clicked the source link pointing back to me.
That’s where marketing is headed: AI Search Optimization (AEO).