How to Build a Performance-Driven Influencer Program That Scales
Most influencer programs rely on luck, not strategy. This breakdown shows how I transformed one organic creator win into a repeatable, performance-first growth engine using affiliate validation, whitelisting, and selective creator partnerships.
Going Viral ≠ sales
Every founder dreams of going viral.
Lately I’ve seen more brands hiring “social specialists with viral experience.”
Unpopular opinion: going viral rarely builds a business.