Subscribe & Save isn’t a Retention Lever

S&S is not a retention lever.

Let me describe Subscribe & Save from the customer’s POV:

“I love the product. I want to buy it again. But I don’t know how fast I go through it… So now I’m supposed to pick 1 month? 2? 3? And if I get it wrong, I’m stuck skipping, pausing, editing, canceling.”

Consumption rarely matches the neat 30-day cycles brands default to.