How to Build a Performance-Driven Influencer Program That Scales
Most influencer programs rely on luck, not strategy. This breakdown shows how I transformed one organic creator win into a repeatable, performance-first growth engine using affiliate validation, whitelisting, and selective creator partnerships.
The Planning Model That Gets You to $5M Won’t Get You to $25M
The 5 Growth Leaks Quietly Killing Most CPG Brands Under $5M
Most founders think they have a marketing problem. In reality, they have leakage — and the numbers tell you exactly where it’s happening.
Top 5 reasons: fuzzy positioning, no purchase or subscription strategy, channel sprawl, PDPs that don’t convert and no velocity system.
You just got on shelf — congrats! Now prove you can stay there.
Getting on shelf isn’t the finish line — it’s the starting gun.
Buyers watch those first 3 months closely and if your product doesn’t move fast enough, that space goes to someone else.