The Momentum Gap Calculator
Adjust the sliders to match your brand. We'll calculate where demand is leaking and what to fix first — benchmarked against scaling CPG brands in your category.
See where your demand is leaking
Enter your details to see your full results — including which leak to fix first and what it's costing you every month.
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Your current state
Where demand is leaking — ranked by cost
Your momentum gap
Ready to stop the leak?
The Consumer Loop engagement diagnoses exactly where demand is leaking — across every channel and touchpoint — and designs the system to capture it. Most brands recover the $25K investment within 60-90 days of implementation.
Book a free intro call with ArielleDarling Strategies — darlingstrategiesllc.com
Benchmarks & Disclaimer
*Benchmarks based on 2024-2025 industry data for scaling DTC CPG brands. These are directional — your specific benchmark depends on traffic quality, brand awareness and price point. A proper diagnosis requires a full Consumer Loop audit." That gives you cover if a founder pushes back on the numbers.
These are industry averages across brands of all sizes. Your specific benchmark depends on your traffic quality, brand awareness, price point and category. The calculator gives you a directional read — not a definitive verdict.