Turn Prime Day from a short revenue spike into a repeat-purchase growth engine.
A focused strategy sprint to review last year’s performance and design this year’s lead-in, Prime Day event, and post-event retention strategy.
Includes:
• Your 2025 Prime Day performance analysis + insights
• 90-minute strategy workshop
• Prime Day growth playbook
• Walkthrough session
Investment: $5,000
Optional Add-on offerings:
Execution Readiness Map (Assets + ownership + detailed timeline)…..$2,000
Post-Prime Day Measurement Review………$2,000
Amazon Prime Day
NEW!
Growth Planning Sprint
The Prime Day trap most brands fall into
Most brands approach Prime Day tactically.
They plan discounts, ads, and inventory but rarely step back to design the growth strategy around the event.
That often leads to:
• a short revenue spike
• new customers who never return
• teams scrambling across channels
• no clear way to measure success
• no plan to repeat what worked
A better way to plan the event
The brands that get the most out of Prime Day treat it as a full growth moment — with a lead-in strategy, a focused event plan, and a retention approach.
By the end of the sprint, you’ll have:
• a clear role for Prime Day in your growth strategy
• the highest-impact plays worth investing in
• a lead-in plan for the weeks before the event
• a retention plan to convert buyers into repeat customers
• a simple way to measure results and repeat them
My Process
Step 1
Learn from Last Year
We start by reviewing last year’s Prime Day results to uncover the insights that should shape this year’s strategy.
Step 2
Align on Strategy
In a structured working session, we define the role Prime Day should play and identify the highest-impact opportunities.
Step 3
Design the Growth Playbook
You receive a clear plan outlining the lead-in strategy, event execution, retention approach, and measurement framework.
Step 4
Leave with Clear Action Plan
We walk through the final plan together so your team knows exactly what to prioritize and how to execute.
Frequently Asked Questions
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While Amazon has not officially announced the 2026 Prime Day dates, reports suggest the event may shift from July to late June, which would make planning timelines even tighter for many brands.
2025’s dates: July 8-11
2024’s dates: Jul 16 - Jul 17
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Not at all. The most effective Prime Day strategies are designed 8–12 weeks before the event, while there’s still time to create assets, test messaging, and coordinate teams. This sprint helps brands get ahead of the last-minute scramble.
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Not at all. The most effective Prime Day strategies are designed 8–12 weeks before the event, while there’s still time to create assets, test messaging, and coordinate teams. This sprint helps brands get ahead of the last-minute scramble.
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Very little. The core commitment is a 90-minute working session. Everything else happens before and after the session, including the post-mortem review and creation of the Prime Day playbook.
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Prime Day is often one of the largest revenue moments of the year for consumer brands, which means even small strategic improvements can have an outsized impact.
The goal of the sprint is to help your team make smarter decisions around where to focus, what to prioritize, and how to turn the event into repeat customer growth — not just a short-term sales spike.
For many brands, the value comes from:
identifying higher-performing offers or bundles
improving the lead-in strategy to drive stronger demand during the event
converting more Prime Day buyers into repeat customers
avoiding wasted spend on tactics that don’t work
Rather than adding more marketing activity, the sprint helps ensure the effort and investment you’re already making around Prime Day is focused on the plays most likely to drive meaningful results.
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This sprint is best suited for brands where Prime Day is a meaningful opportunity for growth, whether through Amazon sales, customer acquisition, or broader brand visibility. If the event isn’t strategically important, this may not be the right fit.
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This sprint focuses on strategy and planning. Execution can be handled by your internal team or existing partners. If additional support is needed afterward, we can discuss follow-on options.
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That’s completely fine. If you have prior Prime Day results, we’ll review them. If not, we can still work from recent promotions, product performance, and internal observations to shape a stronger plan for this year.
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That’s actually the ideal starting point. Most teams already have ideas — the value of the sprint is prioritizing the right ones, structuring them into a clear plan, and connecting the lead-in, event, and retention strategy so they work together.