If I Were a Brand Founder… Part 2

You can win Black Friday and still lose the quarter.
The difference? Systems that turn sales into sustained momentum.

Here’s how the best brands do it 👇
(Part 2: Conversion Strategies — the follow-up to Tuesday's Strategic Foundations.)

6️⃣ Warm Up Before the Noise
Early November is your cheapest awareness window. Build familiarity before competition (and CPCs) spike — because when attention fragments, the familiar brand wins.

7️⃣ Turn Holiday Buyers Into Year-Round Believers
Holiday traffic isn’t just acquisition fuel — it’s retention gold. Subscriptions (including Subscribe & Save) deserve their own plan. The best operators turn Q4 shoppers into Q1 loyalists.

8️⃣ Make Every Cart Moment Count
Upsells, bundles, and value-adds are multipliers — not afterthoughts. Plan them now, both at checkout and post-purchase. The 15-day window after purchase (“the oh, I forgot [X person] moment”) is a hidden opportunity to drive repeat, gifting, or subscription trials.

9️⃣ Connect the Dots Between DTC & Retail
Omnichannel isn’t about being everywhere — it’s about saying the same thing everywhere. The best brands build systems where retail fuels awareness, DTC sharpens insight, and every channel compounds the same story. Your channels should amplify each other, not echo into silos.

🔟 Play the Long Game
Black Friday isn’t an event — it’s a growth system. The best brands design every phase — lead-up, launch, and lead-out — to feed the next. They don’t chase short-term spikes; they build sustained momentum that rolls into Q1.

Because great brands don’t optimize campaigns — they engineer growth systems.

If you’re tightening your Black Friday playbook and want a quick pulse check, DM me.