ChatGPT Is Recommending Your Competitors (Not You)
Go to ChatGPT right now. Type in the problem your product solves. (Example: "What's the best high-protein pasta for meal prep?" or "Best pasta alternatives for someone trying to build muscle?")
Are you in the top 3 brands it recommends? If not, find out how challenger brands can win in AEO.
CPG founders: AI is Your New Category Maker
And most brands aren’t ready for it.
I follow the same advice I give founders: Repurpose your content. Watch your analytics like a hawk. This morning I checked my website analytics and saw something new: a referral hit from ChatGPT.
No, ChatGPT didn’t magically “discover” my site. Someone asked it a question, it used my content in its answer, and the user clicked the source link pointing back to me.
That’s where marketing is headed: AI Search Optimization (AEO).
No Nielsen data? No problem.
“What should a brand do if they don’t have access to big data when pitching a buyer?”
Buyers are measured on a handful of metrics you can actually influence. Here’s what really matters to retail buyers (beyond sales & velocities).
If I Were a Brand Founder… Part 2
You can win Black Friday and still lose the quarter.
The difference? Systems that turn sales into sustained momentum.
Here’s how the best brands do it 👇
(Part 2: Conversion Strategies — the follow-up to Tuesday's Strategic Foundations.)
If I Were a Brand Founder…Part 1
Here’s How I’d Be Prepping for Black Friday, starting with strategic foundations for both DTC and retail businesses.