Reddit is Under-leveraged

With Prime Big Deal Days wrapping up and post-mortems underway for a few clients, I keep coming back to where purchase decisions actually happen. Especially for high-consideration products that need more trust than a quick scroll and click.

Hot take: Reddit is one of the most under-leveraged parts of the modern growth ecosystem. (Runner-up? Pinterest.)

Everyone obsesses over Meta and Amazon ads. But real influence often starts beyond the ad platforms — in the corners of the internet where strangers compare notes and validate what they might buy next.

Reddit threads increasingly surface in Google results for searches like “best [product]”, “X vs Y product” or “is [product] worth it?” — quietly shaping purchase decisions long before “Add to Cart.” And unlike most platforms, Reddit posts stay discoverable for years.

Yet most brands skip the organic layer and jump straight into ads missing the trust that makes paid work harder.

When I led growth for one CPG client, a single Reddit thread about “gross-looking pizza” (featuring its tinned eel SKU as fake worms) drove a 400% sales spike. Another AMA-driven initiative layered with paid media for Kingsford lifted organic mentions 30% over a month.

The takeaway: Healthy growth systems aren’t built on paid alone. They’re built on ecosystems.

That’s what I focus on: helping brands design connected growth systems where brand, community, content, performance, and commerce amplify each other — creating momentum that compounds instead of resets.

If your marketing feels fragmented or you’re unsure how to prioritize channels, we should talk.

Curious — how often do you find yourself checking Reddit before buying something on Amazon?