The Momentum Gap Calculator
Find out how much revenue your CPG brand is generating — and how much is leaking before it converts into revenue and defensible margins.
Monthly site visitors25,000
Current conversion rate (%)1.2%
Average order value ($)$55
First to second order retention (%)35%
Monthly agency spend ($)$15,000
See your results
Enter your details below to see exactly where your demand is leaking and what it's costing you every month.
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Your current state
Monthly customers
300
Monthly revenue
$16,500
Repeat buyers/mo
105
Where demand is leaking
Visitors leaking before purchase
24,700 / month
Revenue lost to conversion gap
$0
vs. 2% benchmark
Revenue lost to retention gap
$0
vs. 50% benchmark
Your momentum gap
Total revenue leaking every month
$0
Annual cost of staying stuck
$0
ROI on a $25K Consumer Loop engagement
0x
Ready to stop the leak?
The Consumer Loop engagement diagnoses exactly where your demand is leaking — across every channel and touchpoint — and designs the system to capture it. Most brands recover the investment within 60-90 days.
Book a free intro call with ArielleDarling Strategies — darlingstrategiesllc.com