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Darling Strategies LLC
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Darling Strategies LLC
Home
Services
My Work
Blog
Subscription Quiz
Newsletter
Contact Me
Home
Services
My Work
Blog
Subscription Quiz
Newsletter
Contact Me
If I Were a Brand Founder…Part 1
Arielle Kouffman 10/28/25 Arielle Kouffman 10/28/25

If I Were a Brand Founder…Part 1

Here’s How I’d Be Prepping for Black Friday, starting with strategic foundations for both DTC and retail businesses.

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Friendly Reminder to Leave Your House
Arielle Kouffman 10/27/25 Arielle Kouffman 10/27/25

Friendly Reminder to Leave Your House

Last week I went to DC Startup & Tech Week, and it was revitalizing to be surrounded by passionate, driven founders — especially in CPG, where you can literally touch and taste the ideas people are bringing to life.

So here’s your gentle nudge.

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Reddit is Under-leveraged
Arielle Kouffman 10/14/25 Arielle Kouffman 10/14/25

Reddit is Under-leveraged

Hot take: Reddit is one of the most under-leveraged parts of the modern growth ecosystem.

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Thinking of quitting your job to go solo?
Arielle Kouffman 9/23/25 Arielle Kouffman 9/23/25

Thinking of quitting your job to go solo?

The best prep I did for consulting wasn’t a business plan, savings, or networking.
It was Rover, Etsy, and a DIY website.

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